Lansing Locos

I had the pleasure of working with the Lansing Lugnuts MiLB team for my senior capstone course. My advertising team and I focused on bridging the gap in brand awareness between the Lansing Lugnuts and the Lansing Locos, wanting to emphasize the connection between the two teams.

Below is the campaign strategy presentation we put together and briefed to the client. Along with my role as copywriter, I designed the presentation and layout as well as the leave-behind page for the client.